On 26th November 2009, Hang-Up Pictures, in collaboration with advertising agency Wieden + Kennedy, is launching the debut solo show of Alex Daw, a multi-talented contemporary artist, at the agency’s new space ‘The Cole’ situated in The Old Truman Brewery in London’s Brick Lane area.  The exhibition will run until Sunday 29th November.

Alex Daw  brings his warped view of the world of fashion, status and advertising via his ongoing series of compelling contemporary mementos of modern life.  He utilises anything at his disposal - he cuts and paints on a number of surfaces. Culling fragments of pop culture, fashion and art history, Daws’ obsessive nature to critique and de-construct objects, results in cut up magazines, and paintings on canvas and glass pieces.

The resulting work is a series of sexy, glossy objects, at once mocking, mimicking and worshipping the cult society they are idolising. He is also satirising the clinical, surgical lengths to which a growing number of celebrities take their obsessive compulsion to alter their physical self.

This collaboration is an opportunity for Hang Up and W+K to create a ‘real-life’ experience, that doesn’t depend on the digital space.  As technology plays a bigger and bigger part in all our lives – both feel it is just as important culturally to retain some form of aesthetic tradition by creating and promoting work that exists in the physical world.

Plus there'll be lot's to drink and eat.  Havana Club are sponsoring the show - there will be enough rum on-site to create 400 cocktails and caterer extraordinaire Matt Phelps aka Fun Thyme will be catering live on site. Yum.

Visit the exhibition at The Cole Building, Wieden and Kennedy, 16 Hanbury Street, London E1 6QR .

To reserve a place at the private view then please use the booking form through this link